This Sample
A case study about brand building for a social startup, reviewing aspects from messaging to strategy. Takeaways are included.
Target Audience
Marketers, brand strategists, startup owners, startup investors
Tone of Voice
Inspirational, personal and informative
This Sample
The article is in a series featuring must-stop stops across Asia, and focuses on things to do, eat and see in Hanoi.
Target Audience
People who love travel and explore new cities, primarily readers of Pooja Makhijani's site.
Tone of Voice
Original and personal
